BI Architect, data leader, and Decision Intelligence practitioner with fifteen years of experience designing data platforms, leading teams, and turning business uncertainty into measurable outcomes.
I stumbled into this industry by accident. What began as a reporting role in 2011 evolved into a career spanning database development, data architecture, CRM platforms, business intelligence, team leadership, and decision intelligence. I applied for a role called Report Writer — assuming it was documentation work, something familiar from years of writing in college. What it actually was: database development, testing, and quality assurance.
My goal from day one was simple: find the problems before my customers did. That instinct never left. It just scaled.
Today I build BI and data systems that do more than surface numbers — they change how organizations think about decisions. I care deeply about evolving the way companies treat data, not just reporting on it.
I'm inherently solution-driven and a lifelong learner. Every engagement starts the same way: what pain are we actually solving, and what does the right answer look like for the people who use it every day?
Specializing in Microsoft SQL Server, Power BI semantic modeling, data warehousing, ETL architecture, and CRM integration. I lead BI and CRM teams and position every engagement around Decision Intelligence — the idea that data's job is to produce a clear next action, not just a visualization. When the right tool doesn't exist yet, I build it — a habit that keeps my hands in the code even as I lead.
Four years ago I inherited a BI and CRM function where the team depended on escalation to move forward. Work stalled when I wasn't in the room. My goal wasn't to become a better bottleneck — it was to build a team that didn't need one.
I developed three direct reports from the ground up across CRM administration, SQL development, Power BI, testing, and Power Automate. Four people I've developed internally have gone on to more senior roles — two at other companies, and I've since hired and trained a data engineer to continue building the function.
Beyond the team, I lead initiatives that span internal departments, external vendors, third-party data providers, and global stakeholders — translating technical architecture into business outcomes at every level of the organization.
Every skill listed here is backed by a real implementation — not a certification or a side project. The case studies below show the work.
Five projects from my work leading BI and CRM inside the organization — each built around a real business problem, a deliberate architecture decision, and a measurable outcome.
"Shamika stepped up with clarity, stability, and a solutions-oriented mindset..."
— Name, Strategy Manager"She understands what the business is trying to accomplish and frequently proposes better solutions..."
— Name, National Sales Manager"She ensures we feel encouraged and empowered every day and includes us in decision-making..."
— Name, BI Team MemberThe outcomes in the case studies show what was built. The feedback below reflects how that work affected teams, departments, and business operations across the organization.
The instinct that drives my work — find the problem, build the better answer — doesn’t clock out at five. It shows up in what I build on my own time, what I’m always trying to learn next, and, occasionally, in a very serious effort to catch ’em all.
Whether you're modernizing reporting, building a data platform, scaling a BI team, or raising decision quality across the organization, I'd be glad to talk.